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'Foundation Friends' - Our Loyalty Scheme

Welcome to Foundation’s Customer Loyalty scheme, 'Friends'! By joining this great scheme (in-store only - We are frantically working to implement the scheme for our online customers), you will enjoy the range of benefits that we have in store for our 'Friends'. Among the benefits that are already available are:


  • Earn one Friends Point for every pound you spend with us. 
  • For every 500 points you earn, you can redeem them for £30 off your next purchase.
  • You can even ‘save up’ points and redeem them later in greater amounts. e.g. Spend £1000 and accumulate £60 off, £1500 and £90 off, etc. etc.!
  • A Special Friends Account which can be used to deposit funds by friends or relations. 
  • Free Alterations on in-store purchases for Friends Members. 
  • Priority notification of Sale Previews and Special Promotions! 
  • Invitations to special evenings, fashion shows and parties.

So, do pop in to one of our stores, and sign up for the Foundation Friends Club, to get your card - It's free! 


Loyalty Card
The Small Print: By enrolling in the Foundation Friends Club, you accept the terms and conditions of membership. The Friend card remains the property of Foundation Retail Ltd. and must be surrendered upon request. As a Friend member, we will correspond from time to time by email or post. If you do not wish to be contacted, please let us know, and we will remove you from future mailings. Please note that we will never share your details with any other company. Foundation reserves the right to terminate any promotions or reward schemes. We will give 14 days notice of termination of any points schemes or other loyalty benefits. This does not affect your statutory rights. Where the terms and conditions of membership vary, we will notify you by post or email with 14 days notice.

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An award-winning (2010 Womenswear Retailer of The Year) retailer of Womens' clothing, homewares, shoes and accessories. With stores in Cheltenham and Stow-on-The-Wold  in The Cotswolds, and an on-line webstore, it specialises in clothing,  shoes, accessories and homewares by up-and-coming & established designers.

© 2013 Foundation Retail (Cheltenham) Ltd  • Tel. (0845) 388 7336 • info@shopfoundation.com